Nice to meet you.
I'm Jason
McElweenie
This is what I do well
Creative Direction
Great creative isn’t about making things pretty—it’s about making things work. I lead creative initiatives from concept through execution, ensuring every asset, campaign, and touchpoint tells a cohesive story. Whether it’s a rebrand, a product launch, or an ongoing content strategy, I bring strategic thinking to creative problems and creative thinking to strategic ones.Brand Strategy
Your brand is more than a logo. It’s how people feel when they encounter your company—and whether they remember you tomorrow. I develop brand identities that hold up across every medium, from business cards to trade show booths to the way your team talks about what you do. Consistency builds trust. Trust builds business.Digital Marketing
SEO, PPC, email campaigns, social media strategy—I’ve managed them all, and I know how to make them work together. I’m also deep into generative engine optimization (GEO), positioning brands for visibility in AI-powered search. The landscape keeps changing. I keep up.Graphic Design
Design is problem-solving with visuals. I create marketing materials, campaign assets, presentations, and brand collateral that communicate clearly and look sharp. From concert posters (Houston Press Best Poster Designer) to corporate brand guidelines, I bring the same attention to craft whether the audience is 50 or 50,000.Website Design
A website isn’t a brochure—it’s a workhorse. I design and maintain sites that look professional, load fast, and actually convert. I think about user experience, SEO, and how real people navigate pages. No mystery meat navigation. No design for design’s sake.Email Marketing
Email still works. I build campaigns that get opened, get read, and get clicked—because they’re relevant, well-timed, and don’t waste people’s time. From lead nurturing sequences to customer retention programs, I know how to make the inbox work for you instead of against you.Social Media Marketing
Social isn’t about posting—it’s about connecting. I develop social strategies that build audience, drive engagement, and support business goals. I create the content, manage the calendar, and actually understand the difference between what works on LinkedIn versus what works everywhere else.Video Production
I handle video end-to-end: scripting, lighting design, filming, editing, motion graphics. Corporate videos, testimonials, social clips, documentary-style content—whatever the format, I make sure it’s watchable, on-brand, and serves a purpose beyond just existing.
Podcast Production & Hosting
I produce and host podcasts that position brands as thought leaders. That means developing episode concepts, booking and interviewing guests, handling production, and making sure the final product sounds professional. Years of improv training at Station Theater means I’m comfortable behind the mic and can keep a conversation moving.Photography
I’ve shot concerts across Houston and Austin, documented local businesses, and created images for campaigns and content. My photography is editorial, documentary, and real—not stock. When you need original imagery that actually represents your brand, I pick up the camera.
Experience
Axiom Medical
Creative Director
Oct 2017 – Nov 2025
Houston, TX
axiomllc.com
Position
Dates
Location
Website
Lead creative department for national occupational health company specializing in workplace injury case management and 24/7 telephonic triage services.
- Direct all brand development and maintain visual identity across digital and print channels
- Develop and execute SEO strategies improving organic visibility for competitive keywords
- Pioneer generative engine optimization (GEO) initiatives, transforming website content for AI-powered search engines
- Manage social media marketing across LinkedIn, Facebook, and industry platforms
- Create and deploy email marketing campaigns for lead nurturing and client retention
- Design and maintain website, optimizing for conversions and user experience
- Create trade show materials, marketing collateral, and brand guidelines
- Produce and host company podcast, creating engaging content for our leads and clients
- Create video content including scripting, filming, editing, and deployment
- Lead webinar production initiatives for client engagement and thought leadership
Luminess
Creative Director
May 2016 – Oct 2017
Stafford, TX
luminesscosmetics.com
Position
Dates
Location
Website
- Managed PPC advertising campaigns optimizing for cost-per-acquisition
- Developed and executed email marketing programs driving B2C sales
- Analyzed campaign performance and provided actionable insights
Blue Sky Marketing
Digital Marketing, Strategy and Design
Jan 2014 – Jun 2016
Houston, TX
blueskymkt.com
Position
Dates
Location
Website
- Crafted and maintained complex client Pay-Per-Click (PPC) accounts across diverse industries using advanced Google AdWords configurations and optimization techniques.
- Delivered end-to-end design collateral including responsive websites, high-conversion landing pages, digital banner ads, and large-format print billboards.
- Drove significant client online exposure through synchronized efforts combining revised page design, search optimization (SEO), and high-performing PPC campaigns.
- Managed brand consistency and visual governance for $180K monthly paid media spend across a portfolio of multiple B2B and B2C clients.
